Privacy Policy

Last Updated: 2024

At Dunelm Shop, we believe that creating your perfect bedroom sanctuary extends beyond premium bedding to include complete peace of mind about how your personal information is handled. Just as we meticulously craft our bedding products for your comfort, we’ve carefully designed our privacy practices to protect your personal data with the same dedication to quality and care.

Information We Collect

To provide you with our seamless shopping experience, we collect information that helps us serve you better:

• Personal Identifiers: Name, email address, shipping address, and contact details when you create an account or place an order for our premium bedding essentials.
• Payment Information: Transaction details when you purchase our Bedding Sets, Duvets, or other products, processed securely through our trusted payment partners.
• Preferences and Usage Data: Information about how you interact with our website, including products you view in categories like Bedding Sale or Electric Blankets.
• Technical Information: IP address, browser type, and device information to optimize your shopping experience.

How We Use Your Information

We use your personal information with the same care we put into selecting our bedding products:

• To process your orders for Pillows, Throws, or complete Bedding Sets and arrange delivery to your home
• To provide customer support and respond to your inquiries at [email protected]
• To improve our website and product offerings based on how customers interact with our collections
• To send you relevant information about promotions, new products, or Bedding Sales, only with your consent
• To prevent fraud and ensure the security of your transactions, mirroring the protection our bedding provides for your sleep

Data Sharing and Disclosure

We treat your personal data with the same discretion we apply to our bedroom designs:

• Service Providers: We share necessary information with trusted partners who help us operate our website, process payments (Visa, MasterCard, JCB, PayPal), and deliver your orders worldwide (excluding Asia and certain remote areas).
• Legal Requirements: We may disclose information when required by law or to protect our rights, safety, or property.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners.

We never sell your personal data to third parties for marketing purposes.

Data Storage and Security

Just as our Bedding Protectors safeguard your mattress, we protect your data with robust security measures:

• Your information is stored on secure servers with industry-standard encryption
• We implement appropriate technical and organizational measures to prevent unauthorized access
• Payment details are processed through PCI-compliant systems and are not stored on our servers
• We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy

Your Rights and Choices

You have control over your personal information, just as you have choice in selecting your perfect bedroom aesthetic:

• Access: You can request details of the personal information we hold about you
• Correction: You may update or correct your information through your account settings
• Deletion: You can request deletion of your personal data, subject to legal obligations
• Marketing Preferences: You can opt-out of marketing communications at any time
• Data Portability: You may request a copy of your data in a structured, machine-readable format

To exercise these rights, please contact us at [email protected].

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience, much like our Mattress Toppers enhance your sleep comfort:

• Essential Cookies: Required for basic functions like adding Pillowcases or Duvet Covers to your cart
• Performance Cookies: Help us understand how visitors interact with our site to improve our offerings
• Functionality Cookies: Remember your preferences, such as currency or language settings
• Targeting Cookies: Used to display relevant ads based on your interests, such as Bedspreads or Electric Blankets

You can control cookie settings through your browser, though this may affect your shopping experience.

International Data Transfers

As we serve customers globally (excluding Asia and certain remote areas), your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable laws.

Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or directly when practical. The “Last Updated” date at the top of this policy indicates when it was last revised.

At Dunelm Shop, we’re committed to transforming bedrooms into sanctuaries while protecting your privacy with the same dedication we apply to our premium bedding products.

Transforming bedrooms into sanctuaries, one delivery at a time.